Online Reputation For Your Brand

Rating Management | Review Management | Social Media Management

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REPUTATION MANAGEMENT

“Your brand isn’t what you say it is, it’s what Google says it is” ― Chris Anderson

A bad reputation is injurious to every organization and results in hampering the business. It also tarnishes the image of the brand in the market. Now, here Online Reputation Management comes into play: Online reputation management (ORM) is the practice and art of crafting strategies to shape, influence and impact the public perception of an organization, enterprise, individual or any other entity on the internet. It helps drive and sways public opinion about a business and its products and services.

There is a misconception about Online Reputation Management i.e. it is linked solely with Social Media, Digital Marketing and Search Engine Optimization. But Online Reputation Management is not only related to the abovementioned factors but it is mainly about controlling the malicious Content/Negative Videos, Blogs, Articles, etc. It is a process where we can control the content and thus the image of the brand. Your reputation depends on the perception of the people i.e. 'what people think about you’ and Online Reputation Management services helps to shape up and sway the public perception of people, organizations, investors, etc. At YoursWebdesign, we put in all the expertise to elevate the brand value of organizations, enterprises, and businesses. Our clients come from all walks of life, be it corporates, individuals, politicians and even retailers in managing their Reputation Online.

Our team of experts helps the clients to take control of search results on Search Engines. The first and foremost step for Online Reputation Management is monitoring & tracking negative content present online and we have our Inbuilt Patent Proprietor tools which help us gauge the same.

At YoursWebDesign, We follow a different approach. Here’s how we do it.Tracking & Monitoring of new negative contents, Suppression of Negative Contents/Videos/Blogs/Articles, Deindexing of the Negative links, Permanent Cleaning of Negative Contents/Videos/Blogs etc. We reduce the visibility of negative content off from the first 3 pages (primary) of Google Search Engine as well as Yahoo, Bing, etc.by controlling all the related relevant keywords. Our objective is not only to provide a clean reputation to our clients but also to promote their brand image online in a way that it shines. Our ORM Services are designed as per the client’s requirements which are cost-effective.


Pricing Table for Reputation Management

Reputation Management

top sale

basic
$199 / month

  1. Enhance interaction of your customers
  2. Improve organic search results
  3. Social media profile creation-4
  4. Content Submission-4
  5. Influence your customer(organic+paid)
  6. Image Submission
  7. Classified Submission
  8. Quora Query Answering
  9. Video Submission
  10. Youtube SEO Optimization
  11. Local citation
  12. Review Commenting

standard
$399 / month

  1. Enhance interaction of your customers
  2. Improve organic search results
  3. Social media profile creation-8
  4. Content submission-6
  5. Influence your customer(organic+paid)
  6. Image Submission
  7. Classified Submission
  8. Quora Query Answering
  9. Video Submission
  10. Youtube SEO Optimization
  11. Local citation
  12. Review Commenting

premium
$599 / month

  1. Enhance interaction of your customers
  2. Improve organic search results
  3. Social media profile creation-8
  4. Content submission-6
  5. Influence your customer(organic+paid)
  6. Image Submission
  7. Classified Submission
  8. Quora Query Answering
  9. Video Submission
  10. Youtube SEO Optimization
  11. Local citation
  12. Review Commenting


HOW IT WORKS

The Definitive Guide to Online Reputation Management Methodologies

Checking Reviews

It's really important to understand what your target audience is thinking about your website. Are people leaving five stars or sharing what makes your business remarkable? Or, are they leaving one star and stating why they’ll never do business with your again. It’s a daily responsibility that sometimes can be discouraging or infuriating, but it’s crucial when monitoring your online reputation. Eliminating negative comments is not the solution every time as some negative claims by your reviewer are also detrimental to your brand so you have to deal with all kind of feedback on a daily basis which is an uphill task.

Suppression

When you are going to manage your online reputation you can't ignore the term "Suppression". Negative content can really damage a websites' life-cycle. Taking it down may be an option but that is temporary, most of the time it must be suppressed. The online reputation suppression strategy serves it's purpose by moving freshly designed and existing positive content higher up in search engine results. Most of the time, Users are unlikely to see other than the first page of Google search results so more you push down negative content, lesser is the chance of the reader to see it.

Content Marketing

Content marketing is that universal truth that was there before technology-driven marketing strategies hit the market and will remain as long as the world of marketing exists. Excellent content is more like telling an exciting story to your user that will stick them in your website as long as you want. To drive greater values in your business, it requires constant support to your audience by utilizing an excellent reputation management service across different online platforms by answering their queries and giving them highly relevant content to promote your brand. In online reputation management, content marketing is playing a very significant role that will help you educate your audience and give proper awareness of why they will choose you over others with help of different forms of content like text, audio, video, etc. You just need to select as per your business strategy and targeting.

Online Reputation Monitoring

To deal with your brand's online reputation, first you need to know the difference between online reputation monitoring and online reputation management as they both serves the same purpose : Create an excellent brand image of your website across the internet.However, these two techniques are not exactly same. Thanks to the power of internet, nowadays anyone can express their evaluation about a brand and others can see it from any corner of the world which may be a blessing for a consumer, but as a business owner, this can turn out to be as a curse if you're not handling your online reputation accurately. But again online reputation can be easily manipulated, so it is very crucial to constantly monitor and supervise everything that happens around your website which might influence your brand’s reputation.

Monthly Reporting Monitoring

Choosing the right metrics and reporting are going to help you fully understand what is going on and whether your strategy is right or not. Online reputation management is a sensitive practice and it requires to know how your strategy is performing. How are new visitors interacting on your site? If visitors are returning then what made them revisit your website? The bounce rate of your website and determine where exactly visitors left your website. Status of your social sites and online reviews also needs to be checked and making sense of the signs given by your audience. Everything is here to be analysed. Prepare your report by considering those metrics and follow up your report from time to time. Understand the strength of your brand and the predilections that are the ratio of positive to negative in terms of your audience response.

Brand Assesment

Assessments can significantly influence our strategy and ability to reach aims, but when done wrong can have an adverse impact and damage our business. Our mission is to give you an excellent brand assessment report to create a vision for your brand so that you can explore your brand on different marketplace and change your strategy according to the tansformation of market conditions. We appraise your brand from both internal and external viewpoints, by recognizing the gaps between what you want your brand to portray and how your customers want to experience your brand in the marketplace. If you already have a brand but somehow it is going through a downturn, then with the help of brand assessment you can easily get to know where you are failing to maintain your online reputation and start doing something creative to stay in the competitive market.


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Kolkata, West Bengal 70050

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